Consumer Behavior In Tourism
Tourism Management
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behavior In Tourism | TDR126 | Elective | Doctorate degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Prof. Dr. Emrah ÖZKUL
Prof. Dr. Selda UCA
Learning Outcomes of the Course Unit
1) The concept establishes a relationship between the consumer and related concepts, evaluate
2) Consumer behavior explores, reviews and decides.
3) Develops and implements strategies using data from the consumer behavior
4) It implements promotion strategies which influence consumer behaviour
5) It directs consumers towards behaviour
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | Middle | High | High | High | High | High | High | |
| 2 | Middle | Middle | Middle | High | Middle | Middle | High | |
| 3 | Middle | High | Middle | Middle | Middle | Middle | Middle | |
| 4 | High | Middle | Middle | High | High | Middle | Middle | |
| 5 | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The contents of this subject will be include “the importance of consumer behaviour in marketing and one model, learning, motives, perception, attitude and needs, personality and know yourself, life style, social classes, culture, the other factors that effecting consumer behaviors, accessing of innovations, brand positioning and organizational buying.”
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required