E-marketing and Information Technologies In Tourism

Learning Outcomes of the Course Unit

1) Determine research method
2) Grasp the impacts of globalization and knowledge society on tourism sector.
3) Discuss the role of information and communication technologies to gain strategic competitive advantage, the multidimensional framework of information and communication technologies in tourism, internet application in tourism, new tourism consumers, and new management and marketing approaches in tourism industry.
4) Follow the developments in internet technologies to understand the development of social media, social media marketing and the role of social media on tourism marketing.