Marketing Theories In Tourism
Tourism Management
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Theories In Tourism | TDR134 | Elective | Doctorate degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Prof. Dr. Emrah ÖZKUL
Associate Prof. Dr. Hatice GÜÇLÜ NERGİZ
Learning Outcomes of the Course Unit
1) Pazarlamanın tanımı, kavramları, Pazarlamanın diğer bilimler ile ilişkisi, pazarlamanın sınıflandırılması, pazarlamanın faydası, pazar kavramı ve sınıflandırılması, pazarlama karması ve stratejileri, pazar bölümleme, pazar hedefleme ve pazarda konumlama hakkında bilgi sahibi olur.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Research in Tourism
Course Contents
The course includes qualitative and quantitative research methods, determination of research question and hypothesis, sample selection, data collection tools and methods, data collection, data entry and sorting, analysis and interpretation.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Modelling
5) Brain Storming
6) Case Study
7) Self Study
8) Project Based Learning
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required