Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognize the roles of mass media in shaping political behavior and political communication practices.
2) List which strategies should be applied to achieve effective results in political election campaigns.
3) Explains the actors and how political communication strategies are determined in the political communication process, target audience distinction and voter analysis.
4) In the light of examples from the world and Turkey in political election campaign recognizes successful and unsuccessful election campaigns.
5) Recognize the effect of public opinion polls on voter preferences, the role of media in public opinion polls, political public relations and advertising practices.
6) Understands the role and importance of visual media in political communication strategies.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9	10
Learning Outcomes
	1	High	High	High	High	High	High	Middle	High	High	High
	2	High	High	High	High	High	High	Middle	High	High	High
	3	High	Middle	High	High	High	High	Middle	High	High	High
	4	High	High	High	High	High	High	High	High	High	High
	5	High	Middle	High	High	High	High	Middle	High	High	High
	6	High	High	High	High	High	High	Middle	High	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Political Communication and Visual Media

Course Contents

The actors of political communication, political communication campaigns, debates and views from around the world and Turkey for the exchange of visual media strategy, campaign samples.

Weekly Schedule

1) What is the concept of political communication? What is its relationship with other fields?
2) What are the actors of political communication, what are their characteristics?
3) Political communication and the features and purposes of the mass media used
4) Political public relations and advertising activities, characteristics, sample applications from the world and Turkey
5) Media Management, Image Management, Internal Communication of Party Organization, Information Management
6) Political election campaigns and rules to be followed when preparing an election campaign
7) Campaign infrastructure studies during the election campaign; Preparation of the campaign center, setting up the campaign management, creating the campaign budget, creating the campaign calendar
8) Midterm Exam / Assessment
9) Political election campaign and candidates positioning strategies based on periodic features from the world and Turkey
10) According to the periodical features of political election campaigns and candidates from the world and Turkey continue positioning strategies
11) Media strategies used in election campaigns
12) Media strategies used in election campaigns continue
13) Relationships between the media system and the political system
14) Relationships between the media system and the political system
15) Current political communication debates
16) Semester final exam

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Question-Answer
4) Discussion
5) Discussion
6) Drill and Practice
7) Six Hat Methods

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

30%

		Number	Percentage
Semester Studies	Midterm Examination	1	30%
Semester Studies	Presentation/Seminar	1	70%

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Political Communication and Visual Media	RTS109	Elective	Doctorate degree	1	Fall	7