Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. Hakkı Cenk ERKİN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Explains the role of strategic management in the success of an aviation firm.
2) Knows the different strategies being applied in the airline industry.
3) Scientifically presents the findings of the research in this field.

Program Competencies-Learning Outcomes Relation

Program Competencies

Learning Outcomes

No relation

High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Strategic Management

Course Contents

Role of strategic management, Generic strategies, Characteristics of competitive strategies, Internal environment analysis, External environment analysis, Establishing a strategy, Implementation of a strategy, Tracking and controlling the implementation

Weekly Schedule

1) Introduction
2) Role of strategic management
3) Generic strategies 1
4) Generic strategies 2
5) Characteristics of competitive strategies 1
6) Characteristics of competitive strategies 2
7) Case study
8) Midterm exam
9) Internal environment analysis
10) External environment analysis
11) Establishing a strategy
12) Implementation of a strategy
13) Tracking and controlling the implementation
14) Presentations
15) Presentations
16) Final exam

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Self Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Corporate Strategies In Airline Transportation	HYD615	Elective	Doctorate degree	1	Fall	7