| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Management | ISL363 | Compulsory | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. Muhsin HALİS
Prof. Dr. A. Tansu SAY
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) Develop skills to enhance theoretical and practical knowledge at an advanced level based on the qıalifications gained at high school via course books, equipments and other scientific sources.
2) Evaluate the pratical and theorical knowledge s/he gained.
3) Develop skills to examine concepts and ideas in the field with scientific methods, interpret and evaluate data, analyze and find solutions based on evidence and researches.
6) Develop skills to inform relevant persons and institutions in the field and convey her/his ideas and soluion suggestions to problems in both verbal and written form.
7) Develop the ability to share his/her thoughts and propose soluitons with expertise and non-expertise by supporting qualitative and quantitative data.
8) Provide the skill of having social, scientific and ethical values in the stages of gathering, interpreting, announcing and implementing data related with the field.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | High | Low | Low | High | High | High | No relation | Middle | High | |
| 2 | High | High | Low | Low | High | High | High | No relation | Middle | High | |
| 3 | High | High | Low | Low | High | High | High | No relation | Middle | High | |
| 6 | High | High | Low | Low | High | High | High | No relation | Middle | High | |
| 7 | High | High | Low | Low | High | High | High | No relation | Middle | High | |
| 8 | High | High | Low | Low | High | High | High | No relation | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Strategies
Course Contents
This course covers marketing, definition of marketing and related concepts, development of marketing, marketing concept and items, marketing environment, environmental opportunities and threats, the business philosophy, status and competition analysis, marketing and consumer behavior, producers market, market measurement, market segmentation to target market selection, growth strategies, competitive strategies, decisions of marketing components.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required