| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | ISL367 | Elective | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Prof. Dr. Ümit ALNIAÇIK
Prof. Dr. Muhsin HALİS
Associate Prof. Dr. Fatih KOÇ
Assistant Prof. Dr. Hande Begüm BUMİN DOYDUK
Research Assistant Dr. İbrahim AYVAZ
Learning Outcomes of the Course Unit
1) Explain background, necessity and functions of PR.
2) Explain communication, internal communication, media management and event design.
3) Design written and visual products for internal and external target audience.
4) Design and manage various organizations considering corporate social responsibility.
5) Carry out an effective communication between top - management and target audience.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | Middle | No relation | No relation | No relation | High | Low | No relation | No relation | Middle | |
| 2 | High | Middle | No relation | No relation | No relation | High | Low | No relation | No relation | Middle | |
| 3 | High | Middle | No relation | No relation | No relation | High | Low | No relation | No relation | Middle | |
| 4 | High | Middle | No relation | No relation | No relation | High | Low | No relation | No relation | Middle | |
| 5 | High | Middle | No relation | No relation | No relation | High | Low | No relation | No relation | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
.
Course Contents
This course covers public relations, lobbying, sponsorship, marketing communication.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | |||||||||||
Language of Instruction
English
Work Placement(s)
Not Required