| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Retailing | ISL368 | Elective | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Prof. Dr. Ümit ALNIAÇIK
Prof. Dr. Muhsin HALİS
Associate Prof. Dr. Burcu ÖZCAN TÜRKKAN
Research Assistant Dr. İbrahim AYVAZ
Learning Outcomes of the Course Unit
1) Explain basic terms about retail.
2) Explain and classify the buyers and sellers in retail sector.
3) Solve problems in retail sector.
4) Explain consumer's characteristics and consumer buying behavior in retail sector.
5) Explain marketing strategies in retail sector.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | Middle | Low | Low | Middle | High | Low | No relation | No relation | No relation | |
| 2 | High | Middle | Low | Low | Middle | No relation | Low | No relation | No relation | No relation | |
| 3 | High | Middle | Low | Low | Middle | No relation | Low | No relation | No relation | No relation | |
| 4 | High | Middle | Low | Low | Middle | No relation | Low | No relation | No relation | No relation | |
| 5 | High | Middle | Low | Low | Middle | No relation | Low | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing management
Course Contents
This course covers the historical development of retailing, classification of retailing business, consumer purchase behavior, retailing market strategy, financial management, retailing location, selection of retailing location, product categorization planning, purchase systems, pricing, and retailing communication mix.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
English
Work Placement(s)
Not Required