| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behavior | ISL370 | Elective | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Prof. Dr. Ümit ALNIAÇIK
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. A. Tansu SAY
Associate Prof. Dr. Fatih KOÇ
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) Explain the consumer behavior's theories in marketing literature.
2) Explain the affecting factor on consumer behaviors.
3) Explain the process of consumer buying decision.
4) Determine the methods of consumer behavior's research.
5) Explain the analyses of estimating consumer behaviors.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | No relation | No relation | No relation | Low | High | No relation | No relation | No relation | No relation | |
| 2 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 3 | High | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 4 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 5 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management
Course Contents
The contents of this subject will be include “the importance of consumer behaviour in marketing and one model, learning, motives, perception, attitude and needs, personality and know yourself, life style, social classes, culture, the other factors that effecting consumer behaviors, accessing of innovations, brand positioning and organizational buying.”
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required