Current Sectoral Discussions
Business Administration
Faculty of Management
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Current Sectoral Discussions | Elective | Bachelor's degree | 4 | Spring | 4 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. Abdurrahman FETTAHOĞLU
Prof. Dr. Hülya GÜNDÜZ ÇEKMECELİOĞLU
Prof. Dr. Vasfi HAFTACI
Prof. Dr. Muhsin HALİS
Prof. Dr. Sami KARACAN
Prof. Dr. Ceylan Gazi UÇKUN
Associate Prof. Dr. Ali Talip AKPINAR
Associate Prof. Dr. Sibel FETTAHOĞLU
Associate Prof. Dr. Hakan KAPUCU
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Lecturer Tümay MERCAN
Lecturer Gülsen MISIRLIOĞLU
Learning Outcomes of the Course Unit
1) Students shall grasp industry structures and dynamics.
2) Students shall develop an analytical and integrative outlook to the possible problems.
3) Students shall grasp business strategy concepts.
4) Students shall think critically about the development of new business strategies in real-life business contexts
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | |
| 2 | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | |
| 3 | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | |
| 4 | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
The course content is planned to cover the identification of the sector structure (customers, suppliers, rivals, subtitutes, competition), competitor analyses, selection of competitive strategies, evaluation of strategic decision in rivalry (increasing capacity, vertical and horizantal integration, entry to new industries).
Weekly Schedule
1) The Concept of Competition2) The Evaluation of Industry Structure
3) Industry Analysis Techniques
4) Customers
5) Suppliers
6) Substitutes
7) Competitors
8) Midterm
9) Selection of Competitive Strategies
10) Strategic Decision Making in Rivalry
11) Presentations and Discussion
12) Presentations and Discussion
13) Presentations and Discussion
14) Presentations and Discussion
15) Presentations and Discussion
16) Presentations and Discussion
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Work Placement(s)
Not Required