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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Marketing Principles | SBF305 | Elective | Bachelor's degree | 3 | Fall | 4 |
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. A. Tansu SAY
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
1) Develop skills to enhance theoretical and practical knowledge at an advanced level based on the qıalifications gained at high school via course books, equipments and other scientific sources.
2) Evaluate the pratical and theorical knowledge s/he gained.
3) Develop skills to examine concepts and ideas in the field with scientific methods, interpret and evaluate data, analyze and find solutions based on evidence and researches.
6) Develop skills to inform relevant persons and institutions in the field and convey her/his ideas and soluion suggestions to problems in both verbal and written form.
7) Develop the ability to share his/her thoughts and propose soluitons with expertise and non-expertise by supporting qualitative and quantitative data.
8) Provide the skill of having social, scientific and ethical values in the stages of gathering, interpreting, announcing and implementing data related with the field.
Program Competencies | |||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
Learning Outcomes | |||||||||||
1 | High | High | High | High | High | High | High | High | High | High | |
2 | High | High | High | High | High | High | High | High | High | High | |
3 | High | High | High | High | High | High | High | High | High | High | |
6 | High | High | High | High | High | High | High | High | High | High | |
7 | High | High | High | High | High | High | High | High | High | High | |
8 | High | High | High | High | High | High | High | High | High | High |
Face to Face
None
Global Marketing
This course covers marketing, definition of marketing and related concepts, development of marketing, marketing concept and items, marketing environment, environmental opportunities and threats, the business philosophy, status and competition analysis, marketing and consumer behavior, producers market, market measurement, market segmentation to target market selection, growth strategies, competitive strategies, decisions of marketing components.
Contribution of Midterm Examination to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required