| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Semiotics | RTS222 | Elective | Bachelor's degree | 2 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Mert GÜRER
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Research Assistant Dr. İremcan GÜNGÖR
Learning Outcomes of the Course Unit
1) Identify phenomenon and theories of semiotics as one of the communication components.
2) Explain visuality materials spread in a wide range starting from the eye to vision; paper to digital image.
3) Analyse the materials such as pictures, posters, photos in the scope of visuality.
4) Investigate the ways of intercultural visual products via comparative and critical reading.
5) Perceive any kind of visual pattern or design via semiological content.
6) Improve skills of visual material's reception, interpretation and reproduction in various communication environment by focusing on visual perception.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | Middle | Low | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | Middle | Low | |
| 2 | Middle | Low | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | Middle | Low | |
| 3 | Middle | Low | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | Middle | Low | |
| 4 | Middle | Low | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | Middle | Low | |
| 5 | Middle | Low | Low | No relation | No relation | No relation | No relation | No relation | Low | Low | No relation | No relation | No relation | Middle | Low | |
| 6 | Middle | Low | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | Middle | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
This course makes students familiar with the core concepts and issues of semiotics such as sign, signified and signifier, culture and its importance from communication point of view, connotation, denotation, codes, decoding and uncoding failures, features of codes and codes in popular culture.
Weekly Schedule
1) Introduction to semiology , origins and sub disciplines.2) Introduction to the terminology of semiotics (language model, paradigm, etc.)
3) Semiotics, history and field, relationships with other disciplines
4) Display of form-content relationship, the principle of arbitrariness, the format string, the content string, explained and illustrated instrument-string relationship.
5) Display of form-content relationship, the principle of arbitrariness, the format string, the string content, examples, exercises, will be on display-strings relationship.
6) Shown on the display and indicator species examined in the context of the classification of the indicators-which will be discussed in relation to.
7) Array (paradigm), syntax (Syntagma), the terms are explained and analyzed.
8) Midterm examination/Assessment
9) Structure and articulation will be discussed.
10) Signification processes, Denotation, connotation, and analyzed in the context of the process is illustrated to show.
11) Charles Pierce, Ferdinand de Saussure, such as Umberto Eco semiotic scientists theories examined and discussed.
12) Student work examined and discussed.
13) Paradigm, syntagma, structure, articulation, Denotation, connotation will practice giving examples of issues.
14) Semiotic analysis method, different materials, analyzed and illustrated.
15) Evaluation of the course exercises, along with an overview of the issues will be processed during the period.
16) Final examination
Recommended or Required Reading
1- Seyide Parsa ve Alev Fatoş Parsa, Göstergebilim Çözümlemeleri, Ege Üniversitesi Basımevi, İzmir.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required