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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
History of Advertisement II | REK104 | Compulsory | Bachelor's degree | 1 | Spring | 5 |
Prof. Dr. Mehmet Cem PEKMAN
1) Having knowledge about the history and development of the advertising process in Turkey.
2) To understand exchange of advertising with examples in Turkey.
3) Having knowledge about national and international advertising agencies operating in Turkey.
4) Having information about modern advertising and it's application.
Program Competencies | ||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
Learning Outcomes | ||||||||||
1 | High | Low | Low | High | High | Middle | High | Middle | Middle | |
2 | No relation | High | Middle | High | High | High | High | High | High | |
3 | High | High | High | High | High | Middle | High | High | High | |
4 | Middle | High | High | High | High | Middle | High | High | High |
Face to Face
None
None
The course includes development of advertising in Turkey, the Republic era advertising, post-1980 changes occurred in the advertising sector in Turkey, the development of modern advertising industry, advertising agencies and sectors of activity will be discussed.
1- Reklamcılığın Global Tarihi, Mark Tungate, Çeviren: Levent Göktem, MediaCat Yayınları, 2010.
2- Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its Creators. New York: Morrow, 1994.
3- McDonough, John, and Karen Egolf, eds. The Advertising Age Encyclopedia of Advertising. 3 vols. New York: Fitzroy Dearborn, 2003.
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Group Study
6) Problem Solving
Contribution of Midterm Examination to Course Grade |
30% |
---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Turkish
Not Required