Consumer and Customer Beheviour
Advertising
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer and Customer Beheviour | REK208 | Compulsory | Bachelor's degree | 2 | Spring | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Learning Outcomes of the Course Unit
1) Criticizing advertising about consuming culture, and analyzing the effects of advertisement in creating a consuming based society.
2) Analyzing how to create positive behaviours although manipulating for consuming
3) Knows consumer behaviour and creates appropriate strategies
4) Researches consumer and customer behaviour and makes situation determination
5) Defines consumer behaviour and knows its effects on purchasing actions
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | Middle | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | Middle | High | High | High | High | |
| 4 | High | High | High | High | Middle | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
In thiss course, the reasons of consuming culture and consumer society will be discussed and the position of advertising in consumer society will try to be determined.
Weekly Schedule
1) Identifying consumer behaviour2) Examining consumer behaviour modals
3) Consumer behaviour and marketing strategies process
4) General view over psychological process over consumer behaviour
5) Discussing the effect of learning and memory's effect on consuming
6) Discussing the effect of learning and memory's effect on consuming
7) Discussing the effect of learning and memory's effect on consuming
8) Midterm examination/Assessment
9) Discussing the motivation and interest levels effect on consumption
10) Discussing the needs and situation in consumption
11) Discussing the effect of personality in consumption
12) Discussing the values and cultures effects on consumption
13) Discussing the effects of reference groups in consumption
14) Marketing communication and persuasion techniques
15) Analyzing consumer behaviour and its effect on advertisement production
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required