| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Corporate Communication | REK212 | Elective | Bachelor's degree | 2 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Sevgi KAVUT
Learning Outcomes of the Course Unit
1) Gain knowledge about the concept and applications of corporate communication
2) Describe the impact of corporate communication applications on corporate success.
3) Develop effective communication strategies for different business goals
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
4) Learn corporate communication, corporate identity and corporate identity strategies
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | Middle | High | High | High | High | Middle | |
| 3 | High | High | High | High | High | High | High | High | High | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course consist of topics corporate communication, corporate identity, corporate culture, corporate image and reputation, corporate advertising, in-house communication, corporate social responsibility, relationships with media, written communication in business, crisis communication
Weekly Schedule
1) Corporate Communication2) Corporate Identity
3) Corporate Identity Strategies
4) Corporate Culture
5) Corporate Image and Reputation
6) Corporate Advertising
7) In-house Communication
8) Mid-term Exam
9) Relationships with Media
10) Written Communication in Corporation
11) Crisis Communication
12) Corporate Social Responsibility
13) Artificial Intelligence and Corporate Communication
14) General Review
15) Final Exam
16) Final Exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Drill and Practice
6) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required