| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Popular Culture | REK214 | Elective | Bachelor's degree | 2 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Sevgi KAVUT
Learning Outcomes of the Course Unit
1) Identifying the difference between, mass culture, folk culture an popular culture and examining the advertisements with specialities of different cultures
2) Analyzing the effect of popular culture over target audience
3) Analyzing of popular culture and its effects on advertising will be known
4) Analyzing popular culture and popular culture products with critical perspective
5) Examining the interaction between popular culture and advertising
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | High | Middle | High | High | |
| 2 | High | High | High | High | High | High | Middle | High | High | |
| 3 | High | High | High | High | High | High | Middle | High | High | |
| 4 | High | High | High | High | High | High | Middle | High | High | |
| 5 | High | High | High | High | High | High | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
Mass culture, is a reflection of commercial production and consuming. The standarts are perceived by the consumers as a culture. The effect of media and concept of popular culture will be examined in this lesson.
Weekly Schedule
1) The concepts of culture, folk culture, mass culture an popular will be defined and different theoretical approaches to these concepts will be explained.2) Introduction to popular culture and media.
3) History of popular culture and media
4) Functions of instutitional and national popular media in formation and transformation of popular culture.
5) Culture Industry and Popular Culture
6) Analysis and discussion on examples of film, sculpture, theatre and painting art.
7) Popular Culture and Cultural Imperialism
8) Midterm examination/Assessment
9) Consumption Culture and Popular Culture
10) Popular Culture and Advertising
11) Analysis of advertisements and disscussion on the relationship between popular culture and advertising
12) Popular culture and advertising at the age of new media
13) Social reflections of digital media and popular culture at the age of digitalisation
14) Theoretical discussions on popular culture as a way of cultural resistance.
15) General assessment on subjects treated during the term.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required