Integrated Marketing Communication
Advertising
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Integrated Marketing Communication | REK308 | Compulsory | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Sevgi KAVUT
Learning Outcomes of the Course Unit
1) Studens have knowledge about marketing
2) The difference between marketing and advertising will be well known
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | Middle | No relation | No relation | Middle | No relation | No relation | No relation | High | |
| 2 | Middle | Middle | No relation | No relation | Middle | No relation | No relation | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The importance of advertising in marketing activities. The situation of Advertising activities in Integrated Marketing Communication. The difference of advertising from other marketing activities
Recommended or Required Reading
1- Odabaşı, Y.&Oyman, M. (2019). Pazarlama İletişimi Yönetimi. İstanbul: Mediacat Yayınları.
1- Odabaşı, Y.&Oyman, M. (2019). Pazarlama İletişimi Yönetimi. İstanbul: Mediacat Yayınları.
1- Odabaşı, Y.&Oyman, M. (2019). Pazarlama İletişimi Yönetimi. İstanbul: Mediacat Yayınları.
2- Bozkurt, İ. (2007). Bütünleşik Pazarlama İletişimi. İstanbul: Mediacat Yayınları.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Self Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required