Social Responsibility Campaigns
Advertising
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Social Responsibility Campaigns | REK413 | Elective | Bachelor's degree | 4 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Emel ÖZTÜRK
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Learning Outcomes of the Course Unit
1) Explaining the main concepts about social responsibility campaigns
2) Explaining the importance of social responsibility campaigns for society
3) Design social responsibility campaigns
4) Using communicative actions in social responsibility campaigns
5) Creating social responsibility campaigns in line with social needs
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | Middle | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
Identifying the social responsibility campaigns and examining its interaction with society. Examining the creation process of social responsibility campaigns. The importance of social responsibility campaigns as a communication activity will be narrated
Weekly Schedule
1) SR: definitions, development2) SR Approaches
3) Contemporary SR
4) Creative text Writing For Television
5) International organizations on SR initiatives and declarations
6) Non-governmental organizations on SR initiatives
7) SR campaign and process of SR campaign
8) Midterm examination/Assessment
9) Fields of SR (Employe, Customers)
10) Case study
11) Fields of SR
12) Fields of SR(Stakeholders, Shareholders, Competitors)
13) Fields of SR(Associatons, Non-governmental organizations)
14) Case study
15) Reputation Management and SR
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required