Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Nihal TAŞOĞLU
Assistant Prof. Dr. Aysel TAPAN
Research Assistant Dr. Mehmet Kaan BAYAR

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Distinguishing the terms of customer and consumer
2) Explaining customer-centered approach
3) Defining the terms related to customer relations
4) Being equipped with the concepts of customer satisfaction and measurement of satisfaction
5) Listing the elements effecting customer loyalty
6) Raising awareness in importance of customer retention rather than customer acquirement

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	Middle	High	High	High	High	High	High
	2	High	High	Middle	High	High	High	High	High	High
	3	High	High	High	High	High	High	High	High	High
	4	High	High	High	High	High	High	High	High	High
	5	High	High	Middle	High	High	High	Middle	High	High
	6	High	High	High	High	High	High	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

In this course, the process of creating an advertisement will be discussed within the context of companies needs. How to maintain a relation between advertising company and its customers.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Self Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)