| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Behavioural Sciences | REK203 | Compulsory | Bachelor's degree | 2 | Fall | 5 |
Name of Lecturer(s)
Prof. Dr. Emel ÖZTÜRK
Learning Outcomes of the Course Unit
1) Gaining knowledge about the main principles of behavioural sciences and its relation with communication
2) Identifyingt the importance of communication in behavioural sciences
3) Relating behavioral sciences with other social sciences.
4) Analyzing the relationship between individual and society.
5) Recognizing formative factors of individual and group behaviour.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | Middle | Middle | Middle | High | High | Low | Low | |
| 2 | High | High | Middle | Middle | Middle | High | High | Low | Low | |
| 3 | High | High | Middle | Middle | Middle | High | High | Low | Low | |
| 4 | High | High | Middle | Middle | Middle | High | High | Low | Low | |
| 5 | High | High | Middle | Middle | Middle | High | High | Low | Low | |
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
Identifying the concept of behaviour sciences, presenting the interdisciplinary situation. Understanding the importance of behavioural sciences in strategies of communication
Weekly Schedule
1) Giving general information about the course, explaining the purpose and the way of the course.2) Concept of behavior and components of behavioral comprehension.
3) The relation of behavior science with other sciences.
4) Needs as Basic Sources of Behaviors
5) Defense Mechanisms and Unusual Behaviors
6) THE IMPORTANCE OF THE BEHAVIOR AND SOCIAL INSTITUTIONS IN HUMAN BEHAVIOR
7) Role concept and its definition
8) Mid-term exam
9) The importance of social institutions in human behavior
10) Education, culture and behavioral sciences as a social institution
11) Culture and behavioral sciences
12) Communication and behavioral sciences
13) Advertising and behavioral sciences
14) Advertising and behavioral sciences
15) General assessment on subjects treated during the term.
16) Final exam
Recommended or Required Reading
1- Mehmet Zencirkıran (2016), Davranış Bilimleri
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required