Special Assistant 1, Sponsorship, Marketing, Advertising and Public Relatio
Sports Management
Faculty of Sport Sciences
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Special Assistant 1, Sponsorship, Marketing, Advertising and Public Relatio | SYP423 | Elective | Bachelor's degree | 4 | Fall | 8 |
Name of Lecturer(s)
Prof. Dr. Kürşad SERTBAŞ
Lecturer Rıza ERDAL
Learning Outcomes of the Course Unit
1) Be equipped with the knowledge of sponsorship in sports events
2) Be equipped with the knowledge about advertising and marketing in sports events
3) Be equipped with the knowledge about public relations and advertising creativity
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | High | No relation | High | |
| 2 | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | High | No relation | High | |
| 3 | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | High | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
SYP312 Sponsorship, Public Relations and Marketing HIT115 Public Relations and Publicity I HIT116 Public Relations and Publicity II HIT211 Media Relations Administration HIT216 Turkish political Life and Management Structure HIT310 Creativity in Public Relations BES281 (Public Culture) in Sports Sponsorship
Course Contents
This course provides knowledge on the historical development of sponsorship, sponsorship as advertising by the means of human resources, the sponsorship activities in sports,the human resources and marketing in sports, the advertising and marketing techniques in sports organizations,use the sports and athletes in advertisement, the creativity of advertisement.
Weekly Schedule
1) Sponsoring and its history & sponsoring in sports2) Advertising and its history & advertising areas.
3) Public reletions, history and applications
4) Technology in PR
5) Recreational behaviors in advertising and art management
6) Marketing strategy, marketing technology, marketing for sport and sport events
7) Relations between marketing and advertising
8) Midterm examination/Assessment
9) Sponsoring in Olympic Games
10) Recreative advertising (Text, graphics, sound)
11) Television and Advertising
12) Advertising & Public relations by sports materials marketing
13) Sponsoring in European Community
14) Sponsoring in International Sports Federations
15) Internet advertising
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
20% |
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Contribution of Final Examination to Course Grade |
80% |
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Total | 100% | ||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required