Special Assistant 2, Sponsorship, Marketing, Advertising and Public Relatio
Sports Management
Faculty of Sport Sciences
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Special Assistant 2, Sponsorship, Marketing, Advertising and Public Relatio | SYP426 | Elective | Bachelor's degree | 4 | Spring | 9 |
Name of Lecturer(s)
Prof. Dr. Kürşad SERTBAŞ
Prof. Dr. Mehmet Yavuz TAŞKIRAN
Lecturer Rıza ERDAL
Learning Outcomes of the Course Unit
1) Be equipped with the knowledge of advertising and marketing in sports organizations.
2) Apply sponsorship aggrements.
3) Be equipped with the knowledge of the law of sponsorship, its operations and applications.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | Middle | No relation | High | |
| 2 | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | Middle | No relation | High | |
| 3 | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | Middle | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
BES281(Public Culture) in Sports Sponsorship HIT115 Public Relations and Publicity I HIT116 Public Relations and Publicity II HIT211 Media Relations Administration HIT216 Turkish political Life and Management Structure HIT310 Creativity in Public Relations
Course Contents
This course provides knowledge on the historical development of sponsorship, sponsorship as advertising and human resources instrument,the sponsorship activities in sports,the human resources and marketing in sports, the advertising and marketing techniques in sports organizations,using the sports and athletes in advertisements, the creativity of advertising.
Weekly Schedule
1) Olympic marketing systems2) Social sponsoring
3) Sponsoring by sports economy
4) Local marketing in sports
5) Advertising and sports: When are they used?
6) The internet and advertising (Google)
7) Sponsoring for events and problems of advertising
8) Midterm examination/Assessment
9) Brand, effects of brand and advertising (How to create a new trade mark)
10) Music and speech by television advertising (melodies & slogans)
11) Advertising in politics
12) Management problems in public relations (crisis management)
13) Persuade systems for marketing (Who and Why?)
14) Creation and production of advertising
15) Sponsoring effects on advertising markets
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required