| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Sales Techniques | IYP218 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Arzu AZİZAĞAOĞLU
Lecturer Yavuz ARSLAN
Lecturer Emine DEMİRCİLİ
Lecturer Nusret ÖZCAN
Lecturer Emre ÖZKAN
Lecturer Dr. Sema DOĞRU
Learning Outcomes of the Course Unit
1) Define the sale of personal, describes the improvements.
2) Explain the importance of sales for businesses.
3) Develop manner according to customer's behavior.
4) Implement the method of sale.
5) Plan the process sales.
6) Explain the importance of communication in personal sales.
7) Evaluate the customer's objections.
8) Classify types of sales and salesperson.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | No relation | Low | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | Middle | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | Low | |
| 3 | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | Middle | No relation | Middle | No relation | |
| 5 | No relation | No relation | No relation | No relation | Middle | Low | No relation | No relation | No relation | No relation | High | Middle | High | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | Middle | No relation | Low | No relation | No relation | |
| 7 | No relation | No relation | No relation | No relation | Middle | Middle | No relation | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | |
| 8 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course includes the importance of personal selling,the personal sales process,customer types,customer complaints and importance of communication.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required