International Business and Marketing
Business Management
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| International Business and Marketing | IYP237 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Benan YÜCEBALKAN
Learning Outcomes of the Course Unit
1) To Understand basic concepts related to international trade
2) Being able to be in foreign activities
3) To be able to have organization culture in international enterprises
4) To be able to marketing in international markets
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | High | High | Low | Low | No relation | Low | Low | No relation | High | No relation | Low | No relation | No relation | No relation | No relation | |
| 2 | High | High | Low | Low | High | Low | Low | Middle | High | No relation | Middle | No relation | No relation | No relation | No relation | |
| 3 | High | High | Low | Low | No relation | Low | Low | No relation | High | No relation | Middle | No relation | No relation | No relation | No relation | |
| 4 | High | High | Low | Low | No relation | Low | Low | No relation | High | No relation | Middle | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
General Business, Marketing Principles
Course Contents
Basic concepts of international business, international market entry methods, international business and marketing strategies.
Weekly Schedule
1) Introduction to International Business and Marketing course; course syllabus, course resources, measurement and evaluation.2) Globalization, globalization of markets, globalization of production, background of globalization.
3) International Business, SME, Born Global Business, MNE, international trade, international investment.
4) Offshoring, global value chains, intermediaries in international business, facilitators in international business.
5) International business activities, the role of management in international business activities, foreign market analysis in international business.
6) Foreign market entry methods: Export, licensing agreements, franchising, production contract, management contract, turnkey projects.
7) Foreign market entry methods: Strategic collaborations, foreign direct investment, joint venture.
8) Midterm
9) Strategies and organizational structuring in international businesses.
10) The transition process from local marketing to global marketing and international marketing trends.
11) Economic and demographic conditions affecting global marketing.
12) International market mix, product and global product.
13) International marketing strategies.
14) An overview.
15) .
16) .
Recommended or Required Reading
1- Uluslararası İşletmecilik (2018). Ahmet Emre DEMİRCİ (Editör), Anadolu Üniversitesi Yayın No: 3279, Açıköğretim Fakültesi Yayın No: 2142, Eskişehir.
2- Küresel Pazarlama (2019). Sevgi Ayşe ÖZTÜRK ve Nezihe Figen ERSOY ARCA (Editörler), Anadolu Üniversitesi Yayın No: 2821, Açıköğretim Fakültesi Yayın No: 1779, Eskişehir.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required