Public Relations In Health Institutions
Medical Documentation and Secretaryship
Vocational School of Kocaeli Health Services
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations In Health Institutions | TDP128 | Compulsory | Associate degree | 1 | Spring | 2 |
Name of Lecturer(s)
Prof. Dr. Yunus TAŞ
Lecturer Binnur TURAN
Learning Outcomes of the Course Unit
1) Explain the concepts of public relations and close concepts of public relations.
2) Explain and evaluate the activities of public relations in health institutions.
3) Explain objectives, principles and the function of public relations in health institutions.
4) Evaluate the causes of public relations in health institutions.
5) Explain how the public relations organize and areas of application in health institutions.
6) Define tools, equipment and methods used in public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | Low | Middle | Middle | No relation | No relation | No relation | Middle | Low | |
| 2 | Low | Low | Low | No relation | No relation | No relation | Middle | Low | |
| 3 | No relation | Middle | Middle | No relation | No relation | No relation | Middle | Low | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | Low | Low | Low | Low | Low | Low | No relation | |
| 6 | No relation | Low | Low | No relation | No relation | No relation | Low | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
N/A
Course Contents
This course contains the concept and historical development of public relations, the process of professionalism, public relations activities in health care institutions, instruments used in public relations, functions and the importance of public relations in health care institutions.
Weekly Schedule
1) The historical development of the definition of public relations and public relations.2) Close to the concepts of Public Relations.
3) Health Care brings out the need for public relations reasons.
4) Followed in health care facilities in public relations purposes.
5) The basic principles of public relations in health care facilities.
6) The organization of public relations in health care facilities.
7) The organization of public relations in health care facilities.
8) Midterm examination/Assessment
9) The development of public relations program in health care facilities.
10) Public relations, promotional activities in health care facilities.
11) Recognition of public relations activities in health care facilities.
12) Health institutions, lobbying, sponsorship and image creation.
13) Public relations practice areas.
14) Used in public relations tools, equipment and methods.
15) Used in public relations tools, equipment and methods.
16) Final examination
Recommended or Required Reading
1- Tengilimoğlu D. , Sağlık kurumlarında halkla ilişkiler, Gazi kitabevi, Ankara,
2001
2- Bıçakçı İ., İletişim ve Halkla İlişkiler, MediaCat Yayınları, Ankara, 1998
3- Sabuncuoğlu Z., İşletmelerde Halkla İlişkiler, Alfa Aktüel, İstanbul, 2004
4- Ders Notları..
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Brain Storming
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required