| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Service Marketing | PAP201 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Ertan KARAÇAY
Lecturer İsmail KILIÇASLAN
Lecturer Veysi UZUNKAYA
Learning Outcomes of the Course Unit
1) Service marketing definitions, marketing and customer
knows the hash.
2) The types of services and
institutions that serve to distinguish.
3) Services, marketing and branding strategies, and
knows applications.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | High | Low | No relation | No relation | High | No relation | Middle | No relation | No relation | No relation | High | High | |
| 2 | High | Low | No relation | No relation | High | No relation | Middle | No relation | No relation | No relation | High | High | |
| 3 | High | Low | No relation | No relation | High | No relation | Middle | No relation | No relation | No relation | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Marketing and development of services, the definition and classification of services, service businesses, services, professional services marketing mix elements and marketing strategies and methods of individual services, customer satisfaction
Weekly Schedule
1) Causes of Growth in Service Sector2) DESCRIPTION AND SCOPE OF SERVICE MARKETING Three kinds of services needed in the Marketing Industry
3) Classification of services
4) marketing mix elements in service businesses - The product in services marketing
5) The distribution and pricing of services marketing.
6) Promotion-advertising in services marketing
7) Sales promotions and public relations in service marketing
8) Midterm examination/Assessment
9) personal selling and direct marketing in service marketing
10) Service marketing and personnel
11) Services and clients
12) physical evidence in service marketing
13) Service quality, service encounters and moments of truth
14) Relational marketing.
15) Overall Rating
16) Final examination
Recommended or Required Reading
1- Hizmet Pazarlaması
Çağıl Hale Özel, Deniz Karagöz Yüncü, Nazmi Kozak
Detay Yayıncılık
2- Hizmet Pazarlaması
BETA BASIM YAYIM Prof. Dr. A. Hamdi İslamoğlu/ Yrd. Doç. Dr. Burcu Candan/ Yrd. Doç. Dr. Şenol Hacıefendioğlu/ Yrd. Doç. Dr. Kenan Aydın
3- Hizmet Pazarlaması
Prof. Dr. Sevgi Ayşe Öztürk
Eylül 2011 / 11. Baskı
4- Hizmet Pazarlaması ve Hizmet Kalitesi , ASİL YAYIN DAĞITIM Yrd. Doç. Dr. Kahraman Çatı/ Abdulvahap Baydaş
ISBN:6050074000
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Lab / Workshop
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required