Digital Marketing

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Marketing

Course Contents

This course includes traditional marketing approach, macro marketing, micro marketing, turbo marketing, marketing types in point of marketing targets, megamarketing, social marketing, combined marketing, system marketing, new marketing technics in point of line of marketing obtaining, contractual marketing, relationship marketing, contemporary managerial marketing according to demand condition, transformer marketing, stimulating marketing, developer marketing, remarketing, synchronous marketing, demarketing, counter marketing, database marketing and maxi marketing, value marketing, post modern marketing, clarified marketing and electronic-cyber marketing, new marketing technics in point of using distribution channels, franchising as a distribution canal.

Weekly Schedule

1) x
2) x
3) x
4) x
5) x
6) x
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8) x
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12) x
13) x
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Recommended or Required Reading

1- A

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required