| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Tourism Marketing | PAP222 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Prof. Dr. Rezzan KASIM
Associate Prof. Dr. Ehlinaz TORUN KAYABAŞI
Assistant Prof. Dr. Hale BÜTÜN BAYRAM
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Ertan KARAÇAY
Lecturer İsmail KILIÇASLAN
Lecturer Dr. Bahar AYDIN CAN
Learning Outcomes of the Course Unit
1) Identify and express the features and difficulties of service marketing and the points that need attention in practice.
2) Explain the concept of tourism marketing
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Service Marketing
Course Contents
Introduction to Tourism Marketing / Marketing Information System / Tourism Marketing Research / Tourism market-market / Macro and Micro Environment of Tourism Market / Touristic Product / Pricing and Pricing Strategies of Touristic Products / Distribution and Features in Tourism / Promotion of Touristic Products / Promotion in Tourism / Tourism marketing policy / International tourism marketing
Weekly Schedule
1) Marketing and marketing concepts in general2) Historical development of marketing
3) Introduction to service (tourism) marketing and characteristics of tourism marketing
4) Touristic product components and features
5) Tourist product lifetimes
6) Tourist product pricing
7) Market segmentation and market segmentation criteria in the tourism sector
8) Mixed elements of service marketing (Product-Price)
9) Mixed elements of service marketing (Distribution-Promotion)
10) Mixed elements of service marketing (Human-Physical Evidence-Processes)
11) SWOT Analysis, SWOT Analysis of Turkish Tourism
12) Evaluation of service marketing
13) Tourism marketing policies in Turkey and the World
14) Consumer Behavior in Tourism
15) Ranking of countries and cities in the tourism market
16) The Future of Tourism Marketing and New Methods
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required