Marketing Principles I
Marketing
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Principles I | PAP119 | Compulsory | Associate degree | 1 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Ednan AYVAZ
Associate Prof. Dr. Leyla ŞENOL
Associate Prof. Dr. Ehlinaz TORUN KAYABAŞI
Assistant Prof. Dr. Hale BÜTÜN BAYRAM
Assistant Prof. Dr. Okan ŞENELDİR
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Tülin BAYRAKTAR
Lecturer Ertan KARAÇAY
Lecturer İsmail KILIÇASLAN
Lecturer Vasfi Nadir TEKİN
Lecturer Veysi UZUNKAYA
Lecturer Sadettin YILMAZ
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR
Learning Outcomes of the Course Unit
1) Raise a consciousness about marketing concepts that are the basis of the marketing.
2) Interpret consumer behavior and use this data in shaping their marketing programs
3) Analyze key marketing components in the process of marketing and the importance of these components.
4) Analyze a company's marketing activities and design marketing programs
5) Evaluate events and changes in marketing with a citical and rational perspective in the context of business marketing.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | Middle | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management, Marketing Research, Statistics
Course Contents
This course covers the definition of marketing concepts, marketing activities are influenced by environmental conditions to examine the marketing mix elements of the marketing process can be described, in implementing the principles of marketing functions
Weekly Schedule
1) Marketing course topics2) The basic concepts of marketing
3) Marketing information system and marketing research
4) Marketing functions
5) Marketing planning
6) Consumer behaviour
7) Target market
8) Midterm exam
9) Target market strategies and positioning
10) Product decisions
11) Rates and pricing
12) Distribution and deployment decisions
13) Distribution channel located in institutions
14) Promotion components
15) Promotion component tools and policies
16) Yarı yıl sonu sınavı
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Demonstration
4) Role Playing
5) Simulation
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
50% |
|---|---|
Contribution of Final Examination to Course Grade |
50% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required