Marketing Communications
Marketing
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Communications | PAP209 | Compulsory | Associate degree | 2 | Fall | 2 |
Name of Lecturer(s)
??? Öğretim Elemanı belli değildir
Associate Prof. Dr. Ehlinaz TORUN KAYABAŞI
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Elvan AKSEN
Lecturer Yalçın ARSLAN
Lecturer Tülin BAYRAKTAR
Lecturer Ertan KARAÇAY
Lecturer Simin YAZICI
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR
Learning Outcomes of the Course Unit
1) To be able to explain the relationship between marketing and communication
1) To be able to explain the relationship between marketing and communication
1) To be able to explain the relationship between marketing and communication
1) To be able to explain the relationship between marketing and communication
2) Marketing communication strategies
2) Marketing communication strategies
2) Marketing communication strategies
2) Marketing communication strategies
3) To be able to apprehend place in marketing communication of the advertisement which is one of the elements of marketing communication
3) To be able to apprehend place in marketing communication of the advertisement which is one of the elements of marketing communication
3) To be able to apprehend place in marketing communication of the advertisement which is one of the elements of marketing communication
3) To be able to apprehend place in marketing communication of the advertisement which is one of the elements of marketing communication
4) To be able to apprehend contributions to marketing communication of the public relations
4) To be able to apprehend contributions to marketing communication of the public relations
4) To be able to apprehend contributions to marketing communication of the public relations
4) To be able to apprehend contributions to marketing communication of the public relations
5) Difference aspects of the personal selling and its importance on the marketing communication
5) Difference aspects of the personal selling and its importance on the marketing communication
5) Difference aspects of the personal selling and its importance on the marketing communication
5) Difference aspects of the personal selling and its importance on the marketing communication
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | High | Middle | High | High | Middle | Middle | Middle | Low | High | Middle | Middle | High | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | Middle | High | Middle | Middle | Low | Middle | Middle | Low | Middle | Low | High | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | Middle | Middle | Low | High | Middle | Low | Middle | High | Low | High | Middle | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | Middle | Low | Middle | High | Middle | Low | High | Middle | High | High | Middle | High | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | High | High | Middle | High | Low | Low | Middle | High | Middle | High | Middle | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Service Marketing, Marketing Communication, Customer Relationship Management
Course Contents
Relation between marketing and communication, concept and charasteristics of marketing communication, marketing communication and persuasion, marketing communication strategy, marketing communication messages, designing the marketing mix, elements of marketing mix, promotion mix, advertising as communication process, public relations and announcement, types of announcement, personal selling, sales promotion, sales promotion objectives, sales promotion activities, ınstitution ıdentity, product, trademark and package, communication dimension of distribution and price, direct marketing.
Weekly Schedule
1) Concept of Communication2) Types and Models of Communication
3) Technical Contact
4) Ways of Communicating, Engel and Problems
5) Organizational Communication Process
6) Communication Information Technology
7) Information Technology Organizations Provided Services
8) Midterm examination/Assessment
9) Communication Management and Office Management
10) Manager
11) Marketing Communication
12) Product, Brand and Packaging
13) Communication Public Relations
14) Case studies
15) Overall Rating
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Brain Storming
5) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required