| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behavior | PAP210 | Compulsory | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Leyla ŞENOL
Associate Prof. Dr. Ehlinaz TORUN KAYABAŞI
Assistant Prof. Dr. Hale BÜTÜN BAYRAM
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Şimal ÇELİKKOL
Lecturer Veysi UZUNKAYA
Lecturer Sadettin YILMAZ
Lecturer Halide Hamide DUMAN
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR
Learning Outcomes of the Course Unit
1) Define developed theories of consumer behavior
1) Define developed theories of consumer behavior
1) Define developed theories of consumer behavior
2) Realize reflected conclusions to consumption of consumer behavior
2) Realize reflected conclusions to consumption of consumer behavior
2) Realize reflected conclusions to consumption of consumer behavior
3) Comprehend merchandising decision process
3) Comprehend merchandising decision process
3) Comprehend merchandising decision process
4) Realize learning theories
4) Realize learning theories
4) Realize learning theories
5) Inform about motivation, perception, attitude, and needs.
5) Inform about motivation, perception, attitude, and needs.
5) Inform about motivation, perception, attitude, and needs.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | High | Low | Low | High | Low | Low | Low | Low | Low | Low | High | High | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | Low | Low | High | Low | Low | Low | Low | Low | Low | High | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | Low | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | Low | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | Low | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Customer Relations, General Management, Work Psychology, market research
Course Contents
Functioning of the Economy and the Market Place of the Consumer Economy: The Importance of Consumer and Consumer Behaviour General Model; Psychological Factors: Learning and memory: Motivation and Be interested, Perception, Attitude, Personality, Self and life style; Socio Cultural Factors: Group, Family, Personal effects and the spread of innovations, social class, culture, the Consumer Buying Process, Community and Consumer Behavior, Consumer Protection of the five Consumer Awareness, Consumer Rights Law and Institutions for the Protection, Environmental Protection and Consumer Awareness, Consumer Education.
Weekly Schedule
1) Concepts of consumer and consumer behavior.2) Consumer satisfaction and total quality.
3) Consumer markets.
4) Consumer rights.
5) Factors influencing purchase behavior.
6) Cultural factors affecting consumer behavior.
7) Personal factors affecting consumer behavior.
8) Midterm examination/Assessment
9) Psychological factors affecting consumer behavior.
10) Purchase decision process model, the stages and the behavior of it.
11) Organizational buying behavior
12) Organizational buying behavior in markets.
13) Purchasing behavior of international markets.
14) Applied examples.
15) Applied examples.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required