New Marketing Techniques
Marketing
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| New Marketing Techniques | PAP212 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Ednan AYVAZ
Associate Prof. Dr. Leyla ŞENOL
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Hale BÜTÜN BAYRAM
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Elvan AKSEN
Lecturer Yalçın ARSLAN
Lecturer Tülin BAYRAKTAR
Lecturer Simin YAZICI
Lecturer Dr. Bahar AYDIN CAN
Learning Outcomes of the Course Unit
1) Develop the megamarketing concept and its strategies.
1) Develop the megamarketing concept and its strategies.
1) Develop the megamarketing concept and its strategies.
2) Explain the Social Marketing and give examples.
2) Explain the Social Marketing and give examples.
2) Explain the Social Marketing and give examples.
3) Explain the importance of database applications in relational marketing.
3) Explain the importance of database applications in relational marketing.
3) Explain the importance of database applications in relational marketing.
4) Give examples for remarketing and synchronizing marketing.
4) Give examples for remarketing and synchronizing marketing.
4) Give examples for remarketing and synchronizing marketing.
5) Define the concepts of demarketing and electronic-cyber-marketing.
5) Define the concepts of demarketing and electronic-cyber-marketing.
5) Define the concepts of demarketing and electronic-cyber-marketing.
Program Competencies-Learning Outcomes Relation
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| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
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| 5 | High | No relation | No relation | High | No relation | No relation | High | No relation | No relation | No relation | High | No relation | |
| 5 | High | No relation | No relation | High | No relation | No relation | High | No relation | No relation | No relation | High | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
This course includes traditional marketing approach, macro marketing, micro marketing, turbo marketing, marketing types in point of marketing targets, megamarketing, social marketing, combined marketing, system marketing, new marketing technics in point of line of marketing obtaining, contractual marketing, relationship marketing, contemporary managerial marketing according to demand condition, transformer marketing, stimulating marketing, developer marketing, remarketing, synchronous marketing, demarketing, counter marketing, database marketing and maxi marketing, value marketing, post modern marketing, clarified marketing and electronic-cyber marketing, new marketing technics in point of using distribution channels, franchising as a distribution canal.
Weekly Schedule
1) The scope and importance of new techniques in marketing2) Interactive marketing
3) Relational marketing
4) Political marketing
5) Sustainable marketing
6) Data-based marketing
7) Value based marketing
8) Midterm examination/Assessment
9) Green Marketing
10) Postmodern marketing
11) Radical marketing
12) Guerrilla Marketing
13) New developments in the marketing mix
14) Implementation of new marketing techniques in Turkey
15) New marketing techniques and case studies on
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required