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Turkish

Advertisement Strategies and Discourses

Visual Communication Design and Advertising

Institute of Social Sciences
Second Cycle (Master's Degree)
Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Advertisement Strategies and Discourses GIR103 Compulsory Master's degree 1 Fall 6

Name of Lecturer(s)

Prof. Dr. Mehmet Cem PEKMAN
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Assistant Prof. Dr. Akın DEVECİ

Learning Outcomes of the Course Unit

1) .
2) .
3) .

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Learning Outcomes
1 High High High High Middle High Middle Middle Middle High No relation Middle Middle High
2 High Middle Middle No relation Middle Low No relation Middle Middle Low Middle Low Middle Middle
3 High No relation High No relation Middle No relation Middle No relation High High Middle High High High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Choseing the target group in the preparations of the advertisement strategies., choosing the concept of the product, choosing the media, preparation of the message of the advertisement, preparations of written and visual context, budget of the advertisement, analising the results of the advertisement and laws of the advertisements will be exemined.

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

30%
 

Number

Percentage

Semester Studies

Midterm Examination

1

30%

Presentation/Seminar

1

70%
 

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required