New Media and Advertisement
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| New Media and Advertisement | GIR109 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Assistant Prof. Dr. Yusuf BUDAK
Learning Outcomes of the Course Unit
1) .
2) .
3) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | Middle | Middle | Middle | Middle | Middle | High | High | High | High | High | High | Middle | Middle | Middle | |
| 2 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | High | Middle | Middle | Middle | High | Middle | Middle | |
| 3 | Middle | Middle | Middle | Middle | Middle | Middle | High | High | High | Middle | Middle | Middle | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
.
Weekly Schedule
1) Discussion about Course content, projects, further readings etc.2) What is New Media
3) Re-formation of personality in New Media: Virtual Identitiy, Virtual Groups, Virtual Societies
4) Discussion about Virtual Socialisation, Virtual Memberships, Virtual representations.
5) Ownership in new media, digital production and copyrights
6) Ownership in new media, digital production and copyrights: opensource practices
7) New media and consumption society
8) Mid-term Exam
9) Social activities and New Media
10) Reformation of Crime and New Media
11) Privacy, surveillance and New Media
12) New Media and governorship
13) Digital Citizenship
14) Presentation of Research Project- 1. Week
15) Presentation of Research Project 2. week
16) General Discussion about course and research projects
Recommended or Required Reading
1- Advertising 2.0, Tracy L.Tuten., Praeger.2008.
2- Digital Advertising, Andrew McStay. Palgrave MacMillan.
3- The Future of Advertising, Joe Cappo. McGraw Hill, 1st. Edition.
4- Dijital Reklamcılık ve Gençlik, Dr.R.Gülay Öztürk, Beta Yayınları, 2013.
Planned Learning Activities and Teaching Methods
1) Discussion
2) Drill and Practice
3) Modelling
4) Group Study
5) Case Study
6) Self Study
7) Project Based Learning
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
20% |
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Contribution of Final Examination to Course Grade |
80% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required