Persuasive Communication and Social Impacts
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Persuasive Communication and Social Impacts | GIR113 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Learning Outcomes of the Course Unit
1) .
2) .
3) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | Low | No relation | Middle | Low | High | High | Middle | No relation | High | High | No relation | Low | No relation | No relation | |
| 2 | Middle | No relation | Middle | Low | High | High | Middle | No relation | High | High | No relation | No relation | No relation | No relation | |
| 3 | Middle | No relation | Middle | Low | High | High | Middle | No relation | High | High | No relation | Low | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
.
Weekly Schedule
1) What is communication to be transferred2) will focus on communication theories
3) What is effective communication will be discussed
4) Persuasive communication elements to be transferred
5) will focus on Body Language
6) Effective communication will be transferred should be considered in speaking and listening
7) Midterm
8) will focus on intercultural communication
9) Cultural codes to be transferred
10) will focus on the concept of image
11) It will focus on the brand image and persuasion strategies
12) presentations
13) presentations
14) presentations
15) presentations
16) Final exam
Recommended or Required Reading
1- Nazife Küçükaslan, Etkili İletişim Teknikleri, Ekin Kitabevi
2- Uğur Demiray, Etkili İletişim, Pegem Akademi Yayıncılık
3- Turgay Keskin, Beden Dili ve Hitabet, Tutku Yayınevi
4- Ferman Salmış, Beden Dili Beden Dilinin Kodları, Elit Yayınları
5- Ayda Uzunçarşılı Soydaş, Kültürlerarası İletişim Farklı Kültürel Ortamlarda Çalışma ve İletişim, Parşömen Yayınları
6- Asker Kartari, Kültür, Farklılık ve İletişim Kültürlerarası İletişimin Kavramsal Dayanakları, İletişim Yayınları
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Project Based Learning
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required