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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Visual Design In Political Campains GIR119 Elective Master's degree 1 Fall 5

Name of Lecturer(s)

Associate Prof. Dr. Saadet Zeynep VARLI GÜRER

Learning Outcomes of the Course Unit

1) .
2) .
3) .

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Learning Outcomes
1 No relation No relation No relation No relation Middle Middle High No relation High Middle No relation Middle No relation No relation
2 No relation No relation No relation No relation Middle Middle High No relation High Middle No relation Middle No relation No relation
3 No relation No relation No relation No relation Middle Middle High No relation High Middle No relation Middle No relation No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

.

Weekly Schedule

1) Political communication concepts and developments will be discussed
2) the political campaign process will be explained
3) Political campaign planning will be transferred
4) Political campaigns will focus on communication
5) identification of candidates in political campaign communication, image to be transferred
6) Political brand concept to be transferred
7) Midterm
8) Visual Design Elements to be transferred
9) will focus on political campaigns and visual design elements
10) Political campaigns in the media environment will focus on design
11) Sample analysis to be performed
12) presentation
13) Presentation
14) Presentation
15) Presentation
16) Final exam

Recommended or Required Reading

1- Ferruh Uztuğ Siyasal Marka1999 Ankara Media Cat Yayınları
2- Ahmet Kalender Siyasal İletişim Çizgi Yayınları
3- Emine Yavaşgel Siyasal İletişim Ebabil Yayınları
4- Oya Tokgöz, Seçimler Siyasal Reklamlar ve Siyasal İletişim, İmge Kitapevi
5- Aysel Aziz, Siyasette Etkili İletişim Teknikleri, Başlık Kitaplar
6- Necati Özkan, Seçim Kazandıran Kampanyalar, Mediacat Yayınları
7- Müge Elden ve Özen Okat Özdem, Reklamda Görsel Tasarım, Say Yayınları

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice


Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

40%

 

Number

Percentage

Semester Studies

Midterm Examination

1

50%

Presentation/Seminar

1

50%

 

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required