Advertisement and Art Discussions
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertisement and Art Discussions | GIR121 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. İsmail KESKİN
Learning Outcomes of the Course Unit
1) .
2) .
3) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | Low | Low | Low | Middle | Middle | Middle | Middle | Middle | Low | Middle | Middle | Middle | Middle | Middle | |
| 2 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Low | |
| 3 | Middle | Middle | Middle | Middle | Middle | Low | No relation | Low | Low | No relation | Low | No relation | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
..
Course Contents
.
Weekly Schedule
1) Introduction to art, philosophy of art and aesthetics.2) The basic concepts of visual communication.
3) Basic art concepts.
4) Art criticism and critical approach.
5) Art theories since the early ages in the historical process.
6) Understanding the arts and artists.
7) An overview of art movements.
8) Midterm examination/Assessment
9) Understanding Renaissance.
10) Art movements after 1960.
11) Concept of time in plastic arts.
12) master artists of 17. century and their contributions to the arts.
13) Overview to the printed image of 17. century.
14) Lithography technique and innovations provided in communication and art.
15) Critical approach to art.
16) Final examination
Recommended or Required Reading
1- Adnan Turani, Çağdaş Sanat Felsefesi, İstanbul: Remzi Kitabevi, 1974
2- Ernst Gombrich, Sanatın Öyküsü, İstanbul: Remzi Kitabevi, 1974
3- Ernst Peter Fischer, Sanatın Gerekliliği, İstanbul: Payel Yayınları / Sanat Kuramı Kitapları Dizisi, 1995
4- W. Deonna, Sanatta Ritimler ve Kanunlar, İstanbul: Remzi Kitabevi, 1974
5- Herbert Read, Sanatın Anlamı, İstanbul: Türkiye İş Bankası Yayınları, 1974
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
60% |
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Contribution of Final Examination to Course Grade |
40% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required