| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behaviours | GIR204 | Compulsory | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Learning Outcomes of the Course Unit
1) .
2) .
3) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | High | Middle | High | Middle | High | No relation | Middle | No relation | High | No relation | No relation | High | No relation | No relation | |
| 2 | No relation | No relation | Middle | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | High | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
Literature review of customer psychelogy about economical, marketing managemental, psychelogical and sociological point of views
Weekly Schedule
1) Identifying consumer behaviour2) Examining consumer behaviour modals
3) Consumer behaviour and marketing strategies process
4) General view over psychological process over consumer behaviour
5) Discussing the effect of learning and memory's effect on consuming
6) Discussing the effect of learning and memory's effect on consuming
7) Discussing the effect of learning and memory's effect on consuming
8) Midterm examination/Assessment
9) Discussing the motivation and interest levels effect on consumption
10) Discussing the needs and situation in consumption
11) Discussing the effect of personality in consumption
12) Discussing the values and cultures effects on consumption
13) Discussing the effects of reference groups in consumption
14) Marketing communication and persuasion techniques
15) Analyzing consumer behaviour and its effect on advertisement production
16) Final examination
Recommended or Required Reading
1- Altıntaş, Murat Hakan, Tüketici Davranışları (Müşteri Tatmininden Müşteri Değerine), Alfa Yay., İstanbul, 2000
2- Odabaşı, Yavuz, Barış, Gülfidan, Tüketici Davranışı, Mediacat, İstanbul, 2002
3- Odabaşı,Yavuz, Post Modern Pazarlama, Mediacat, İstanbul, 2004
4- Zaltman, Gerald, Tüketici Nasıl Düşünür, Mediacat, İstanbul, 2003
5- İslamoğlu, Ahmet Hamdi, Tüketici Davranışları, Beta Yay., İstanbul, 2003
6- Koç, Erdoğan, Tüketici Davranışı ve Pazarlama Stratejileri, Seçkin Yay., İstanbul, 2008
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required