Advertisement Industries
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertisement Industries | GIR206 | Compulsory | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Mehmet Cem PEKMAN
Learning Outcomes of the Course Unit
1) .
2) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | High | High | Middle | No relation | High | High | High | High | High | Middle | No relation | High | Middle | Middle | |
| 2 | High | No relation | Middle | High | No relation | High | No relation | No relation | High | High | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Concepts like conomical and political ownership, inspection and concentrate will be examined within the advertisement industry.
Weekly Schedule
1) The Political Economy of Media2) The Political Economy of Media
3) Key Elements of Advertising Industry
4) Players of the Advertising Industry
5) Globalization Impacts Advertising Industry
6) International Advertising Industry
7) Revision before midterm exam
8) Midterm Examination
9) Advertising Industry in Turkey
10) Advertising Production and Distribution in Turkey
11) Ownership Structure of the Advertising Industry in Turkey
12) Reflections to Advertising Industry of New Communication Technologies
13) Control of Advertising Industry in Turkey
14) All Issues Review
15) All Issues Review
16) Final Examination
Recommended or Required Reading
1- McChesney, Robert W.: 21. Yüzyılda İletişim Politikaları Medyanın Sorunu, Çev. Çiğdem Çidamlı, Emel Coşkun, Erdoğan Usta, İstanbul, Kalkedon Yayınları, 2006
2- Mattelart, Armand: Beyin İğfal Şebekesi- Uluslararası Reklamcılık, Çev: Işın Gürbüz, İstanbul, Ayrıntı Yayınları, 1995.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required