Advertisement and Cultural Interactions
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertisement and Cultural Interactions | GIR214 | Elective | Master's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Prof. Dr. Emel ÖZTÜRK
Associate Prof. Dr. Haluk Arda OSKAY
Assistant Prof. Dr. Akın DEVECİ
Learning Outcomes of the Course Unit
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Program Competencies-Learning Outcomes Relation
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| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | No relation | High | High | Middle | High | Middle | Middle | High | High | Middle | Middle | Middle | Middle | High | |
| 2 | High | High | Middle | High | Middle | High | High | Middle | High | Middle | High | Middle | High | Middle | |
| 3 | High | High | High | High | High | High | High | Middle | Middle | Middle | Middle | Middle | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
National and international cultural images will be examined, and advertiments which changed by day will be reseached.
Weekly Schedule
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Recommended or Required Reading
1- Kültürün Evrimi - Luigi Luca
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
5) Self Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required