Advertisement Design Practices
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertisement Design Practices | GIR218 | Elective | Master's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Prof. Dr. Mehmet Cem PEKMAN
Associate Prof. Dr. Haluk Arda OSKAY
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Learning Outcomes of the Course Unit
1) .
2) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | High | Middle | High | High | No relation | High | No relation | Middle | No relation | High | High | No relation | No relation | No relation | |
| 2 | Middle | Middle | Middle | High | High | No relation | Middle | No relation | No relation | No relation | High | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
This course covers the basic concept of design and implementation of advertising, its significance in commercial communications, its impact on consumer behavior, brand image, brand equity and customer relationship management. The course also dwells with the topics of creativity, concepting, design and campaigning. Within this framework, the design process, headlines and taglines, body copy, print and electronic media will also be discussed.
Recommended or Required Reading
1- Özkan, Pelin, Hayatımız Reklam: Türkiye'nin Reklam Ustalarıyla Söyleşiler, MediaCat Kitapları
2- Aksoy, Atilla, Yeni Reklamcılık, İstanbul Bilgi Üniversitesi Yayınları
3- Borça, Güven, Reklamlardan Sonra, MediaCat Kitapları
4-
Mayer, Martin, Madison Avenue-Dünyanın En Sıradışı Mesleği Reklamcılık ve Reklamcılar, Türkiye İş Bankası Kültür Yayınları
5- Solomon, Michael, Tüketici Krallığının Fethi-Markalar Diyarında Pazarlama Stratejileri, MediaCat Kitapları
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required