Visual Readouts In Advertisement
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Visual Readouts In Advertisement | GIR220 | Elective | Master's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Learning Outcomes of the Course Unit
1) .
2) .
3) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | Middle | Low | Middle | High | High | No relation | High | High | High | High | No relation | Low | No relation | No relation | |
| 2 | No relation | Low | Low | Middle | Middle | No relation | Middle | Middle | Middle | Middle | No relation | Low | No relation | No relation | |
| 3 | No relation | No relation | No relation | Middle | Middle | No relation | Middle | Middle | Middle | Middle | No relation | Low | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Being able to read the message under the fictional reality on the choosen advertisement. These reading will vbe analyzed by the semiology.
Weekly Schedule
1) Concept of indication2) History of semiotics mentioned
3) Semiotics pioneer to be transferred theorists such as Ferdinand Saussure, Pierce, Roland Barthes, Jakobson ex.
4) Characteristics of the indicators to be transferred
5) Semiotics concepts used to transfer
6) Semiotics to mention the Interpretation Process
7) Language and communication relations of various visuals such as symbols, icons, signs
8) Midterm Examination/Assessment
9) Analysis made by semiotics will be focused on
10) Two-dimensional advertising will be examples of visual analysis
11) Will be exemplary analysis of television advertising messages
12) Sample analysis to be performed
13) Student Presentations-Group 1
14) Student Presentations-Group 2
15) Student Presentations-Group 3
16) Final Examination
Recommended or Required Reading
1- Barthes, Roland. Göstergebilimsel Serüven. Çev. Mehmet Rifat ve Sema Rifat. Ankara: Yapı Kredi Yayınları, 1993.
2- Şendur, Atabek G. ve Ümit Atabek. Medya Metinlerini Çözümlemek: İçerik, Göstergebilim Ve Söylem Çözümleme Yöntemleri. Ankara: Siyasal Kitabevi, 2007.
3- Mehmet Rifat, Göstergebilimin ABC'Sİ. İstanbul: Say Yayınları, 2009.
4- Mirzoeff, Nicholas. An Introduction to Visual Culture. London: Routledge, 1999.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Self Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required