| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Recreation and Marketing | RYL119 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Fatma Yeşim KÖRMÜKÇÜ
Learning Outcomes of the Course Unit
1) Knows the recreational marketing mix
2) Knows the concepts of target market and market segmentation
3) Have information about consumer purchasing behavior.
4) Understands the importance of marketing in terms of recreation services.
5) Recognizes new marketing approaches.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | High | Middle | High | Low | Middle | High | Middle | High | High | High | High | Middle | High | High | Middle | |
| 2 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 3 | Middle | High | Middle | Middle | High | High | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Course content; It covers the topics of marketing understanding, marketing mix, target market and market segmentation, consumer behavior, new approaches in marketing.
Weekly Schedule
1) Marketing definition and understanding2) Recreation-sports industry and marketing
3) . Sports consumer and fan behavior
4) Market segmentation
5) Market positioning
6) Recreational product (service)
7) Pricing in recreation services
8) Midterm
9) Distribution channels in recreation services
10) Recreation marketing communications
11) .
12) Customer value creation, satisfaction and loyalty
13) Consumer behavior and purchasing decision process
14) Macro and micro environmental factors related to marketing decisions
15) New approaches in marketing
16) Final exam
Recommended or Required Reading
1- Ticari Rekreasyon, Kerem Yıldırım Şimşek, Detay yayıncılık
2- Pazarlama ilkeleri, Atatürk Üniversitesi Açık Öğretim Fakültesi yayını
3- 3. Spor Pazarlaması, Anadolu Üniversitesi Yayını No:2481
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Drill and Practice
4) Self Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required