Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İdil SAYIMER

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Students who successfully complete this course will learn how to identify the problem of public relations
2) will learn how to determine the objectives of the public relations process
3) will learn how to determine the target audience
4) will learn to plan how to implementation stages
5) will learn to plan how to evolutation stages

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	High	High	High	High	High	Middle	High	High
	2	Middle	Middle	Middle	Middle	High	High	Low	Middle	Middle
	3	High	Middle	Middle	Low	Middle	Middle	Middle	High	Middle
	4	Middle	Middle	Middle	Middle	Middle	High	Middle	High	High
	5	High	High	Middle	High	Middle	High	High	High	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

This course content, the public relations process and stages, public relations problem identification, the public relations process target detection, target audience identification, in the application process and evaluation done in determination are located.

Weekly Schedule

1) Developing ideas for public relations campaigns, activities, strategies and applications
2) The stages of intellectual production process in public relations
3) Developing a creative and effective public relations idea in public relations campaigns and activities
4) Brain storming for production process
5) Printed materials used in public relations
6) Design principles for printed materials in public relations
7) Page-setting for public relations
8) Midterm examination/Assessment
9) Preparing İnstitutional magazines and making up contents for them
10) Content planning and communication moderator in institutional publication
11) Public Relations Designs for internet and instituonal web sites
12) Evaluating new communication Technologies and media
13) Public Relations Specialist as an editor
14) Public Relations Editorship Practices
15) General Evoluation
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

20%

		Number	Percentage
Semester Studies	Midterm Examination	1	50%
Semester Studies	Quiz	1	50%

Contribution of Final Examination to Course Grade

80%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Public Relations Planning and Management	HIT101	Compulsory	Doctorate degree	1	Fall	5