Public Relations Planning and Management
Public Relations and Publicity
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations Planning and Management | HIT101 | Elective | Doctorate degree | 1 | Fall | 5 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Learning Outcomes of the Course Unit
1) Evaluates public relations strategies from an academic perspective.
2) Analyzes successful public relations campaigns and practices from an academic perspective.
3) Evaluates public relations campaigns and practices from an ethical and critical perspective.
4) Develops advanced academic research on public relations management.
5) Implements literature review by following current developments in the field of public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | Middle | High | High | Middle | High | High | Middle | |
| 2 | High | High | Middle | High | High | Middle | Middle | |
| 3 | High | Middle | High | High | High | High | High | |
| 4 | High | Middle | High | High | Middle | High | Middle | |
| 5 | Middle | High | High | Middle | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Current Approaches in Marketing
Course Contents
Within the scope of this course, current trends in public relations, innovative public relations strategies, planning and strategy development stages in public relations practices are analyzed through examples and academic research.
Weekly Schedule
1) Core theories and approaches in public relations2) Public relations and ethical dilemma - current d discussions
3) Strategy, strategic management and planning in Public Relations - current discussions
4) The importance of research and analysis in PR campaigns and projects - current discussions and case studies
5) The importance of planning in Public Relations campaigns and projects - current discussions and case studies
6) The importance and success of practice in Public Relations campaigns and projects - current discussions and case studies
7) The importance of measurement and evaluation in Public Relations campaigns and projects - current discussions and case studies
8) Midterm
9) Current trends and innovative strategies in public relations management: Sustainability communication-article reviews
10) Current trends and innovative strategies in public relations management: Brand activism- article reviews
11) Current trends and innovative strategies in public relations management: Digital diplomacy- article reviews
12) Current trends and innovative strategies in public relations management: extended reality technologies and artificial intelligence-article reviews
13) Scientific research development and application in innovative public relations practice areas – student presentations -1
14) Scientific research development and application in innovative public relations application areas – student presentations -2
15) Scientific research development and application in innovative public relations application areas – student presentations-3
16) Final Exam
Recommended or Required Reading
1- Web of Science ve Scopus veri tabanlarında halkla ilişkiler yenilikleri, trendler ve yenilikçi uygulamalar alanında yayınlanan güncel makaleler
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required