Public Relations Projects
Public Relations and Publicity
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations Projects | HIT105 | Elective | Doctorate degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Learning Outcomes of the Course Unit
1) At the end of this course students will learn in a virtual environment is what public relations activities.
2) Will learn the usage of public relations in a virtual environment.
3) Will have an idea about the social impact of social media.
4) Will have an opinion about the causes of the rise of social media.
5) The fact that social media will understand how important it is in terms of public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | High | High | High | High | No relation | No relation | No relation | |
| 2 | Middle | High | Middle | High | High | Middle | Middle | Middle | High | |
| 3 | High | Middle | High | Middle | Middle | Middle | High | High | Middle | |
| 4 | High | High | Middle | High | Middle | High | High | High | Middle | |
| 5 | High | Low | Middle | High | High | High | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
This course teach students to effectively communicate with the key stakeholders, market, protect and promote the images of individuals and organizations online. Coursework includes the study of public relations writing, marketing and planning and public relations analysis. Students learn to write press releases, promote people, businesses and events and participate in product launching. Topics covered include: corporate web sites, media campaigns, email marketing, social networks and e-commerce.
Weekly Schedule
1) Project: Definitions, historical development2) PR Projects: Definitions, historical development
3) PR associations in Turkey and world, competitions and evaluation criteria
4) 6 Step and 4 Step Projects
5) General criteria in project process
6) Researching Process in PR Project
7) Case stuies about researches in PR project
8) Midterm examination/Assessment
9) Planning Process in PR project
10) Case stuies about planning in PR project
11) Application Process in PR project
12) Case stuies about applicatons in PR project
13) Measurament proceess in PR project
14) Case stuies about measurament in PR project
15) Award-winning case studies.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
20% |
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Contribution of Final Examination to Course Grade |
80% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required