Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Nihal TAŞOĞLU
Assistant Prof. Dr. Gülden ÖZKAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Describe how the communication process changed in the historical process
2) Define views on different approaches relating the field of communication science.
3) Explain the importance of communication science in social life.
4) Relate communication theories and models with daily life.
5) Explain theories regarding communication sciences by giving examples.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	High	High	High	High	High	High
	2	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle
	3	High	Middle	Middle	Middle	High	Middle	Middle	High	Middle
	4	High	Middle	Middle	High	Middle	High	High	High	Middle
	5	High	Middle	Middle	High	Middle	Middle	High	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Quantitative and Qualitative Research Methods in Public Relations

Course Contents

The content of this course, basic communication research and theories, critical theories and approaches to new media is located.

Weekly Schedule

1) Society and communication Language and communication Mass Communication
2) History of communication researces.
3) Main stream approaches Critical approaches
4) Main theories which leads to mainstream communication theories Lasswell - Communication model Shannon and Weaver - Information Model
5) Berelson and Lazarsfeld - Two step flow model FestingerCognitive Dissonance Theory Schramm - Mass Communication Model
6) Newcomb - ABX Model Westley and Maclean model Jakobson model
7) Innis and McLuhan Gerbner's Cultivation Theory Agenda Setting Neumann's Spiral of Silence Theory
8) Midterm examination/Assessment
9) Critical Approaches
10) Frankfurt School and its intellectuals
11) Walter Benjamin Theodor Adorno and Max Horkheimer (Dialectic of Enlightenment) Herbert Marcuse Jurgen Habermas
12) Antonio Gramsci and The Theory of Hegemony
13) Althusser and state ideological apparatuses.
14) Linguistic and semiotics approaches
15) British Cultural Studies - Stuart Hall
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Communication Theory and Research	HIT103	Compulsory	Doctorate degree	1	Fall	5