Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Banu KÜÇÜKSARAÇ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Defines the concept of sustainability
2) Explain the development of the concept of sustainability in the process
3) Analyzes the economic and political organization and social consequences within the scope of the concept of sustainability.
4) Knows the subject of sustainable development.
5) Explain the concept of sustainability communication
6) Explain how sustainability is achieved in public relations.
7) Knows and evaluates the communication activities of transnational organizations and brands within the scope of sustainability.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	High	Middle	High	High	Middle	High
	2	High	High	Middle	High	High	Middle	High	Middle	High
	3	Middle	High	High	High	Middle	High	High	Middle	High
	4	High	High	High	High	High	Middle	High	Middle	High
	5	High	Middle	High	High	Middle	High	High	High	Middle
	6	High	Middle	High	High	High	High	Middle	High	High
	7	Middle	High	Middle	High	Middle	High	High	Middle	Low

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Public Relations Planning and Management

Course Contents

This course is designed to inform students about sustainability communication. In this context, within the scope of the course, the concept of sustainability will be examined with all its environmental, social and economic components, the development of the concept in the process, the economic and political organization within the scope of the concept, its social consequences will be discussed, and the applications of supranational organizations and brands in the context of communication studies within the scope of the concept will be examined.

Weekly Schedule

1) The concept of sustainability and its historical development
2) Sustainable development and the importance of sustainability for businesses
3) Corporate Sustainability Concept and Strategies
4) Sustainability communication
5) Sustainability in Public Relations
6) Sustainability communication case studies
7) Midterm examination/Assessment
8) Students presentations
9) Students presentations
10) Students presentations
11) Students presentations
12) Students presentations
13) Final examination/Assessment
14) Final exam

Recommended or Required Reading

1- Adomßent, M. ve Godemann, J. (2011). Sustainability Communication: an integrative approach, J. Godemann and G. Michelsen (Ed.) Sustainability Communication: İçinde 27-38. London:Springer
2- Akbayır, Z. (2019). Halkla İlişkiler Perspektifinden Kurumsal Sürdürülebilirlik İletişimi Ve Bir Örnek Olay İncelemesi . Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi , 2 (1) , 39-71 . Retrieved from https://dergipark.org.tr/en/pub/hire/issue/44401/515861
3- Cox, M. J. (2008). Sustainable communication: a study of green advertising and audience reception within the growing arena of corporate social responsibility, Case Study: British Petroleum. Earth & E-nvironment, 3, 32-51.
4- Engin, E., Akgöz, B. E. (2013). Sürdürülebilir kalkınma ve kurumsal sürdürülebilirlik çerçevesinde kurumsal sosyal sorumluluk kavramının değerlendirilmesi. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 8(1): 85-94
5- Signitzer, B., & Prexl, A. (2007). Corporate sustainability communications: Aspects of theory and professionalization. Journal of Public Relations Research, 20(1): 1-19.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Case Study

Assessment Methods and Criteria

Contribution of Quiz to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Sustainability Communication	HIT126	Elective	Doctorate degree	1	Spring	6