| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Theory | UPD103 | Compulsory | Doctorate degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Ümit ALNIAÇIK
Prof. Dr. Fazilet Burcu ÇAM
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) -
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||
| 1 | 2 | 3 | ||
| Learning Outcomes | ||||
| 1 | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Strategies, Marketing Principles
Course Contents
"
Weekly Schedule
1) Social Exchange - Rational Choice Theories2) Theories of Diffusion of Innovations
3) Attribution - Theories of Equivalence
4) Tam
5) Social Networks - Cognitive Dissonance Theories
6) Resource-Based Approach - The Psychology of Optimal Experiences
7) Competitive Advantage - Prospect Theories
8) Reasoned Action Theories
9) Commitment Trust Theory - Persuasion Information Model
10) Transaction Cost Analysis in Marketing
11) Planned Behaviour Theory
12) Extenden Seld Theory
13) Cause-Effect Chain Theories
14) Theory of Change
15) The Elaboration Probability Model of Persuasion
16) General Overview
Recommended or Required Reading
1- PAZARLAMA TEORISI
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Brain Storming
6) Case Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required