| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Digital Marketing | ISL369 | Elective | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Assistant Prof. Dr. Duygu FIRAT
Learning Outcomes of the Course Unit
1) Knows the basic concepts, strategies and tactics in Digital Marketing.
2) 117 / 5.000 Çeviri sonuçları Understands how technology is used as a powerful advantage in marketing and how it strengthens marketing.
3) Dijital platformlara ve dijital pazarlama yönetimine hakim olur, bu becerileri etkin pazarlama stratejileri ve planları geliştirmek için kullanır.
4) Will be able to explain the types of digital marketing in detail.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 2 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 3 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 4 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Within the scope of this course, different topics such as digital marketing, digital marketing dynamics and ways and trends in which digital marketing can be applied (mobile marketing, content marketing, search engine optimization, etc.) are examined.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required