Customer Relationship Management
Business Administration
Faculty of Management
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Customer Relationship Management | ISL469 | Elective | Bachelor's degree | 4 | Fall | 4 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. A. Tansu SAY
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) Explain the approach of customer relationship.
2) Develop the skills to improve sense of quality in customer relationship.
3) Develop skills of making effective strategical decisions in customer relationship.
4) Develop skills of following the latest developments in customer relationship.
5) Develop skills to solve customer relationship's problems in a practical life.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 2 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 3 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | |
| 4 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 5 | No relation | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course covers concept of customer, CRM approaches, quality in CRM, strategical CRM, information system in CRM, organization type, training of personnal and develeopments in CRM.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required